Remember a few weeks ago when Donald Trump announced that he raised $80 million in the month of July alone? And most of it came through “small dollar donations”?
I chalked it up as another Trump exaggeration to put it kindly until recently, when those fine and funny reporters on NPR Politics Podcast mentioned receiving phone tips from multiple “Trump entities” that Trump’s first book, The Art of the Deal (1987), was newly available.
That was strange. A month ago I wrote about The Art of the Deal as a big bestseller 40 years ago but an embarrassment today, the first indication that Trump sold out to corporate media. Even Ballantine, publisher of the shoddy 2015 reprint, has soured on him.
So what was new on the NPR podcast?
“On my phone yesterday,” one reporter said, “I got five different appeals from five different Trump entities, all offering to sell me a copy of The Art of the Deal for … ”
“$184!” piped up another.
Stranger than strange, since anyone can pick it up on the Internet for ten bucks in paperback. The podcast folks joked that Trump “has got to give up his entire basement stash” of leftover originals. But it turns out the campaign is offering the book as a reward to donors of — ta da — $184 and more. The question is, what book is being offered?
“The Art of the Deal is now out of print,” Trump writes on the website, “so this is a very limited edition issue and only available through this special offer through my campaign. I want you to read about the unique leadership and business acumen I will bring to the White House.”
I love that term “very limited edition issue.” It’s like those authentic-looking gold coins you see advertised to old people with poor eyesight. Something’s being commemorated that must be worth it for the unaffordable price they’re charging, but what exactly?
Well, by a “very limited edition issue,” Trump seems to mean he’s taken the shlocky 2015 reprint and slapped a signature plate on the front to dress it up as something worthy. The text is the same, so at least you get to see just how “unique” Trump will be as president.
Trump supporters probably don’t care about this, and neither do I if it’s just a ruse to get more donations. But the NPR reporters smelled something sinister about it, and so should we. Why would “Trump entities,” who ordinarily are religious about cultivating journalists by leaking secrets from inside a campaign, irritate those same contacts about an overblown, overpriced, decades-old book nobody wanted anyway?
I bet they were ordered to. I bet Trump wanted to bamboozle the press by saying he raised $80 million in small donations during a single month, and even if he had to launder his own money under the table, the campaign could point to $184 donations-with-the-book-as-a-prize and say, See? That’s how we did it.
Oh, this is conjecture, of course, but we’ll never get a straight answer from Trump, and that’s why I’ve come to love the NPR Political Podcast: Here are four Washington insiders — I’ll list them with the full quote below** — who seem to have so much fun together it sounds like they’re at a bar after an incredibly fertile day for news.
So it’s fun for us, too, to listen in. Away from their keyboards, they challenge rumors, talk too fast, dig out facts and analyze strategies. They’re informed, opinionated, observant, gossipy and incredibly knowledgeable. They can’t give you a reason for something like a no-good book for $184, but they can toss around the data to see what has meaning and what doesn’t.
I think the meaning here goes as deep into Trump’s philosophy to put it kindly as we can get. It involves his gusto for winning every point in the short run and his fear of building a successful campaign in the long run. Who can blame him? It’s as much fun to watch Trump’s glorification of Self as it is to, say, witness Alec Baldwin berating his underlings in that famous “Always Be Closing” scene in the 1992 movie, Glengarry Glen Ross.
Remember that? A merciless sales manager (Baldwin) harangues his salesmen to the point of evisceration in a speech that’s so cutthroat and so Trump, it’s almost poetic. As with Trump, we can’t take our eyes off him. He’s, powerful, dangerous, cold-blooded and perverted. Here’s what he sounds like in this a partial and condensed quote:
(People are) sitting out there waiting to give you their money. Are you going to take it? Are you man enough to take it? Winner, that’s who I am. And you’re nothing. Nice guy? Good father? Fuck you. Go home and play with your kids. You know what it takes to sell real estate? It takes brass balls. If not, you’ll be shining my shoes. (I’d) fire your fucking ass because a loser is a loser. … You can’t close the leads you’re given? You are shit. You are weak. You can’t play in the man’s game? Go home and tell your wife your troubles. Only one thing counts in this life: get them to sign. You hear me, you fuckin’ faggots? It’s fuck or walk.
Okay, he’s a little coarser than Trump at the podium, and yet Trump is the one who called John McCain, an authentic war hero after five years of torture in North Vietnam, a “loser” for getting caught. The Alec Baldwin character would never go that far. Trump does because he doesn’t care how you judge him. When the spotlight stays on Trump, he wins.
That tradition of the dictatorial boss whipping his inferiors into shape always has the same outcome. Trump is most comfortable as the swaggering alpha male. I know it’s a tradition because Ben Affleck makes nearly the same speech to stock market trainees in the 2000 movie, Boiler Room.
You are the future big swinging dicks of this firm. Anybody who tells you money is the root of all evil doesn’t fucking have any. I have a Ferrari, a ridiculous house, every toy you could possibly imagine and best of all, kids, I am liquid. We want winners here, not pikers. People work at this firm for one reason: to become filthy rich. We’re not here to save the manatees. You want vacation time? Go teach third grade public school. Parents don’t like the life you lead? Fuck you, Mom and Dad. See how it feels when you’re making their fucking Lexus payments.
Well, say. Haven’t we all met someone like this in our lives? Years ago at a book publishing panel I was placed next to Ishmael Reed, a talented author of experimental novels who was well known in the Bay Area for his outspoken political views. Ish, as he’s called, abruptly began speaking very loudly, pounding the table in outrage about the book trade, which he thought was rigged (not his word but he was right), interrupting everybody and drowning me out when I disagreed with him.
The audience sat there stunned; the moderator couldn’t get a word in edgewise, and I felt mowed over by a man whose books I admired. At the end, Ishmail turned to me and laughed as though we were in on some kind of joke. “Hey, you were a great sport,” he said, holding out his hand. And what did I do, pillar of righteous feminism that I saw myself in those days? Of course I shook his hand. I wanted to be the gracious one, remembering my mother emphasize peace in the family, believing that the book industry needed people who pound the table — and giving him, I’m sure he thought, the win.
(It goes without saying that Hillary is wise not to react when Trump so blatantly lays out the bait. Hillary co-founded Isis? Really, she can’t be bothered. Let him hang himself.)
I’ve thought of that panel many times since Trump started his run because I don’t think he wants to be president at all. Realizing he can’t win must be a big relief. His obsession starts and stops with winning in the short term– in speeches, tweets, interviews, debates — because that keeps him in the center of attention. He doesn’t mind being seen as a racist, a woman-hater, an ignoramus, a bully or a coward. To him, taboos exist to bring the spotlight back.
In terms of winning the whole shebang — well, look what happened to Trump the big businessman. He got tired of fighting the thousands of lawsuits, bankruptcies, labor problems, tax audits, the constant burden of accountability. That’s what The Art of the Deal tells us 40 years later: becoming a caricature of himself, making a million dollars to say “You’re fired,” reselling his books of dreck — well, who wouldn’t choose celebrity over responsibility?
That’s the role Trump likes to play now. He’s an accuser, a punisher, a winner of the moment. But eight years in the White House?. The TV series House of Cards couldn’t state the lesson more plainly: The candidate may be interesting as he bludgeons, manipulates, kills and screws his to the top, but once in the White House, he’ll have to placate, he’ll have to convince, he’ll have to lead. Let Hillary have the headache. Trump has already accused the national election of being rigged, so he can’t lose. Come January, when Trump can’t be blamed for the next president’s mistakes, he wins.
Anyway, I’m not saying Trump lined up campaign workers and tore them apart for not selling more of The Art of the Deal at $184. I’m saying he didn’t have to. Word came down that the boss had another scam going, and everybody fell into place. Whatever their contribution to the $80 million in “small dollar donations,” they helped him look like a winner, at least for the month of July.
**About that NPR Politics Podcast, which ran August 4, 2016
In this episode the speakers were host/White House correspondent Tamara Keith, campaign reporter Sam Sanders, campaign reporter Scott Detrow and editor/correspondent Ron Elving. I can’t tell most of the voices apart so no one is identified, but here’s the full excerpt about the calls they received regarding The Art of the Deal:
Judging by what I get on my phone — yesterday I got 5 different appeals from 5 different Trump entities, or agencies that were working for the Trump campaign — all offering to sell me a copy of The Art of the Deal for —
For 184 …
… every single one [of the calls was] the same, and they just kept coming in and coming in and coming in. There’s a little bit of expense involved in that, plus of course he’s got to give up his entire basement stash of old copies of The Art of the Deal —
Yeah, I bought The Art of the Deal on Kindle earlier this year for a story we did —
Did you like it?
It cost a lot less than $184 —
Gonna bet it did —
I think it’s important to bring the context back with the Trump fundraising.
The fact is that two months ago he had the amount of money in his campaign account that was less than a typical House (of Representatives) candidate. He had basically no money..
He had less than Ben Carson at one point, right?
Yes, everybody was freaking out about this. Shortly after those headlines, the Trump campaign kicked it in gear, actually made an effort to start making money. They’ve now had two months in a row where they’ve raised a decent amount of money. It’s still not as much as Hillary Clinton, but we’ve also not seen them actually take that money and spend it on things.
Hillary Clinton still has a huge advantage in terms of the number of ads that she’s going to be running over the next two months. The Trump campaign just has not bought that much advertising, and the fact is, for all the stuff that we’ve talked about high-tech outreach, you still get to the most voters with big TV ads.
This is the place to acknowledge that … is how Donald Trump gets away with spending so much advertising and winning primary after primary. He’s the master of social commentary, he gets a lot of free television, and I think he might just be thinking he doesn’t need to buy the kind of ads that Mitt Romney or John McCain bought, because he isn’t sure [advertising] did them much good, and he might just thrive without them.
It’s actually something he talks about in ….
THE ART OF THE DEAL!
(they all chime in)