$3 Coin Project

Richard Kirschman: Changing the World, One Idea at a Time, Part VI

I started this series wanting to describe only one thing about Richard Kirschman because it fascinates so many — that is, his role as creator of the now-legendary $3 Coin Project in West Marin.

The $3 Coin: Strength in Community

The “gold” coin (actually made of brass) is a beautiful $3 souvenir that has generated more than $50,000 for good causes without anybody spending a dime. (I explained how it works in Part I and still can’t believe it.)

But that was only a gate opener. The ingenious projects that Kirschman has launched over the years have been the subject of constant delight and surprise, especially in West Marin. Many account for all Parts II through V, yet they offer only a glimpse of an imagination so fresh and original that it’s been percolatin’ well into Richard’s 80s.

Hark the Herald

So now in this final post let’s turn to Richard Kirschman not as inventor or activist but as a modern-day harbinger. Very often, he’s the guy who notices some key thing the rest of us don’t see. He questions, he investigates, he provokes. He suggests, he teases, he inspires.

Sometimes he passes out buttons he’s made himself to stimulate public consciousness. People laugh, but they get the point, and on to lapels and jackets they go.

And many times he sends out an alert.

In the 1980s, when it seemed smart and liberating to switch to decaf coffee, Richard was among the critically thinking few who warned consumers (in Medical Self-Care magazine) to be on the lookout for carcinogenic solvents used in most decaf processes. (more…)